SpineSense — full-service digital marketing for a spine surgeon
Website, SEO, Google Business Profile, Google and Meta ads, Instagram and an educational reel series, all run by one team for Dr. Archit Goyal, an orthopaedic spine surgeon (MS Ortho, AIIMS New Delhi) seeing patients in Faridabad and Delhi.
- 36
- Website pages
- 8
- Services
- Full-service
- Engagement
Trust first, then reach
Dr. Archit Goyal is an orthopaedic spine surgeon with an MS in Orthopaedics from AIIMS, New Delhi, consulting in Faridabad and Delhi. He wanted to build his authority as a spine specialist and reach more of the people who need one.
Healthcare marketing carries more responsibility than most. People with back or neck pain need clear, accurate information and an easy way to reach the right doctor, and everything a surgeon says in public has to stand up to scrutiny. Nothing can be exaggerated.
One team for every channel
We built SpineSense.in, a 36-page site that includes a profile of Dr. Archit, 11 treatment pages, local pages for Faridabad and Delhi, a blog of his 11 articles and Spine Check, a five-question self-assessment whose answers never leave the visitor's browser. The medical writing is his own; we built the site around it.
For search, the pages carry structured data for the doctor, the clinic, his treatments, the conditions he treats and every article, backed by an XML sitemap and Google Search Console. We also manage his Google Business Profile.
We run his Google and Meta ads. On the website, taps on the call, WhatsApp and booking buttons are counted as conversions in Google Ads and as events in Google Analytics 4, so his ads can be judged by the enquiries they start, not just by clicks.
We manage his Instagram account, and for it we're producing Spine Decoded, an educational reel series of about 90 seconds an episode. Each episode explains a single spine question for the general public, every number is checked against published research or official guidelines with the source shown on screen, and Dr. Archit approves each script before he records it.
Where it stands
SpineSense.in is live, and taps on its call, WhatsApp and booking buttons are measured in Google Ads and Google Analytics 4.
Spine Decoded is in production: episodes are scripted from verified research and go to Dr. Archit for approval before recording.
Website, search, ads, Instagram and reels sit with one team, working from the same facts and his guidelines on what is said in public.
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Ready to turn your website and ads into a customer engine?
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