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News, studies and data from Veridian Code. Our studies, charts and data files are free to reuse with credit under the Creative Commons Attribution 4.0 licence.
Press releases
12 November 2026
Biggest influencers cost Indian brands 3 times as much per view: Study by Veridian Code
A sponsored Instagram Reel view costs brands about ₹0.75 from creators with fewer than 10,000 followers and about ₹2.30 from creators with more than a million, according to 63 influencer rate quotes from 14 Indian sources set against measured Reel views.
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