Creator questions, answered

Creators in India with 1,000 to 500,000 followers who make their own content. We check Instagram first and note your YouTube or LinkedIn too. You need to be 18 or older, because brand agreements need an adult to sign them.

No. Brands pay our fee; creators pay nothing and we never take a cut of your fee.

Your public profile, by hand, against the same seven checks for every creator. The ones creators ask about most: the median views of your latest 12 reels should reach at least 10% of your followers, comments should be real conversations, and past brand posts should be properly labelled.

You get your application ID straight away, and our answer by email within 2 days.

We tell you why. Where it's something you can show us, such as your audience insights or a qualification, we ask for it instead of saying no. Otherwise you're welcome to apply again in three months: accounts change quickly.

No. We started in Delhi NCR and brief creators across India.

We pay you ourselves, so you never wait on a brand. We collect the campaign budget from the brand before work begins, then pay you half when your draft is approved and half once the post is live and you've shared your insights.

That's ours to sort out, not yours. The brand pays us before your work begins, and if a brand is ever late with us, we still pay you on time from our own pocket.

No. The brand pays our fee separately. The fee in your agreement is the fee you receive.

If any tax has to be deducted at source, we tell you before you agree. It shows against your PAN and counts towards your income tax.

Most briefs are paid. Product-only collaborations go only to creators who say they're open to them, and you can change that at any time.

The brand, the goal, your fee, the dates and the usage rights, in writing before you start. Our briefs tell you the goal, not a script.

Always. You see the brand, fee, dates and usage rights before you agree to anything.

Briefs come as brands book campaigns in your niche, and creators in the network hear about them before we look outside it. We can't promise when or how many, and we'll never ask you to pay for one.

Yes. Every paid, gifted or barter post carries an ad label up front and Instagram's Paid partnership tag, as ASCI's influencer guidelines ask. On video the label stays on screen for at least 3 seconds on videos up to 15 seconds, and for a third of the video up to 2 minutes.

Health, nutrition or fitness advice needs a relevant qualification shown on your profile, and advice on stocks or investments needs a SEBI registration number (ASCI guidelines). Without those you can still share general, non-technical content.

No. You only say what you believe, after using or trying the product.

Write to our creator desk at creator@veridiancode.com, whether it's about a brief, your rates, your media kit, your own website or your reels. Our team gets back to you within 48 hours.

Yes. Our creator toolkit at veridiancode.com/creators/toolkit has a media kit and rate card builder, an ad-label cheat-sheet and payment reminder messages. It's free, with no sign-up, whether or not you're in the network.

We use them only to match you with campaigns and never share them outside a campaign. Ask us to delete them at any time.