A performance marketing agency in Delhi, for businesses across India
Veridian Code runs Google Ads, Meta Ads (Instagram and Facebook) and LinkedIn Ads for businesses in Delhi NCR and across India, and judges every campaign on the enquiries and sales it brings in, not on clicks or likes. The same team builds the landing pages and sets up the conversion tracking, and every plan's fee and scope is published.
- Ads management from ₹7,500 a month, with every plan's scope published
- Ad accounts in your name; you pay ad spend directly to Google, Meta and LinkedIn
- Conversion tracking set up and tested before campaigns launch
- Ad creatives in every plan; video ads on Growth plans, made without filming
Google Ads or Meta Ads management
from ₹7,500 / month
- Meta + Google Ads Bundle ₹20,000 a month
- LinkedIn Ads from ₹12,000 a month
- Conversion tracking setup ₹10,000, one-time
- Ad spend paid by you, directly to the platforms
What a performance marketing agency does
A performance marketing agency plans, runs and improves paid ad campaigns, and is judged on measurable results: a lead, a WhatsApp chat, a call, a booking or a sale. You pay the platforms for the ads. The agency's job is to get more of those results from each rupee you spend, and to show you where they came from with tracking you can check.
Digital marketing is the wider field: websites, SEO, social media, content and ads. Performance marketing is the paid, measured part of it. We do both, and price them as separate plans, so you can see what each costs.
- You see what a lead costs. Every report shows spend, leads and cost per lead by channel, and cost per qualified lead or sale once your sales data flows back.
- Budget follows results. Money moves each week to the campaigns, audiences and ads that bring in qualified enquiries, and away from the ones that don't.
- Nothing is a black box. The ad accounts, GA4 and the search terms you paid for are yours to open at any time.
Google, Meta and LinkedIn Ads, with the pages and tracking behind them
The same plans and prices as on our pricing page. Each channel has its own page with the full scope.
Google Ads
Search campaigns for people already looking for what you sell, plus Performance Max, Shopping and YouTube where they fit. Keyword research, match types and negative keyword lists from day one, then conversion-based bidding once tracking is proven.
- Starter: Search campaigns, up to 2 services or locations₹7,500a month
- Growth: Performance Max, Shopping and YouTube too₹15,000a month
Meta Ads: Instagram and Facebook
Lead, sales and Click-to-WhatsApp campaigns on Instagram and Facebook, with lead-quality filters and new ads every month, so no ad runs until it fatigues. Growth adds a prospecting and retargeting funnel.
- Starter: 1 campaign objective, 4 ad creatives a month₹7,500a month
- Growth: full funnel, 8+ creatives a month incl. video₹15,000a month
LinkedIn Ads
Lead and awareness campaigns for B2B buyers, planned around who you sell to, with the Insight Tag and conversions set up before launch. On Growth, Lead Gen Form leads are synced to your inbox or CRM.
- Starter: 1 campaign objective, 2 ad creatives a month₹12,000a month
- Growth: retargeting, matched audiences, 4+ creatives₹20,000a month
Landing pages and conversion tracking
Ads only perform as well as the page they land on and the data they learn from. We build fast landing pages with form, WhatsApp and call tracking, and set up GA4, Google Tag Manager, Google Ads conversions and the Meta Conversions API.
- Conversion Tracking Setup₹10,000one-time
- Landing Page, delivered in 1–2 weeks₹12,500one-time
Video ads (on Growth plans) are made with AI avatars and 2D animation, so nothing needs to be filmed; see AI avatar videos. If you already have an in-house designer, we work with their assets too.
How we track a lead from the click to the sale
Wasted ad spend often starts with broken tracking: the platform optimises for the wrong thing because it can't see your real enquiries. So we set up measurement before we spend. This is the full setup:
- 1A measurement plan first. We agree what counts as a lead and a sale for your business, and how each is named and valued, before a single tag goes in.
- 2Every contact path tracked. Form submissions, WhatsApp taps and calls are set up through Google Tag Manager as GA4 key events and Google Ads conversions, and we test each one end to end against real submissions.
- 3The Meta Pixel with the Conversions API. Server-side events, deduplicated against the Pixel, help recover conversions lost to ad blockers and iOS restrictions.
- 4One primary conversion per action. For lead generation we make the Google Ads tag with enhanced conversions the primary action and keep the GA4 import as a secondary one, so no enquiry is counted twice. Why GA4 and Google Ads rarely match.
- 5Lead quality fed back. Where you record which enquiries were qualified or turned into sales, those can be uploaded to Google Ads by offline conversion import and sent to Meta through the Conversions API, so bidding learns from customers, not just form fills. For Click-to-WhatsApp ads this needs the WhatsApp Business Platform: the WhatsApp Business app doesn't pass on the click ID. How WhatsApp lead tracking works.
- 6Consent handled properly. Consent Mode v2 and a consent banner, so tags respect each visitor's choice. What India's DPDP Rules mean for tracking.
What's included where. Every ads plan includes the basics: conversion tracking through Google Tag Manager on Google Ads, the Pixel and Conversions API on Meta, and the Insight Tag on LinkedIn. The full setup above, with the measurement plan, GA4 key events, enhanced conversions, Consent Mode v2 and a Looker Studio dashboard, is the Conversion Tracking Setup, ₹10,000 one-time. The Full-Stack Growth Retainer sets up conversion tracking in month 1 and maintains it.
From the first call to campaigns that scale
A 30-minute call about your goals, budget and timeline, then a written plan with scope, pricing and a start date.
Audit and tracking
We review your ad accounts, website and tracking, keep what works and fix conversions first. Setup and checks usually take about a week.
Strategy and creatives
Offer, audiences, keywords and the first ads, approved by you before anything goes live. On Meta we aim for live campaigns within 5 days of an agreed brief, once tracking works.
Launch and learn
Structured tests of audiences and creatives on Meta, and daily checks of search terms and negative keywords on Google Ads in the first two weeks, so wasted spend is cut quickly.
Optimise and scale
Weekly optimisation and fresh creatives. Budget moves to what brings qualified leads, with a monthly report and, on Growth plans, a review call every two weeks.
Plans run month to month with 30 days' notice. Platforms need time and conversions to learn, so we recommend giving ads three months before judging them.
What performance marketing costs in India
You pay two things: the ad spend, straight to Google, Meta or LinkedIn, and the agency's management fee. In our India digital marketing price index, the median fee that Indian agencies and freelancers publish was ₹15,000 a month for Google Ads management (61 prices from 24 providers), ₹14,999 for Meta Ads (27 prices from 13 providers) and ₹27,500 for both together (10 prices from 7 providers). Taking each provider's cheapest plan, the medians were ₹10,000, ₹12,000 and ₹25,000. The prices were read on 28 October 2026. Ours:
| Plan | Fee a month | Ad spend covered | Best for |
|---|---|---|---|
| Google Ads — Starter | ₹7,500 a month | Ad spend covered: Up to ₹1,00,000 a month | Best for: Local service businesses |
| Google Ads — Growth | ₹15,000 a month | Ad spend covered: Up to ₹2,50,000 a month; above that, the fee is 6% of total spend | Best for: E-commerce and multi-city businesses |
| Meta Ads — Starter | ₹7,500 a month | Ad spend covered: Up to ₹1,00,000 a month | Best for: Local businesses testing ads |
| Meta Ads — Growth | ₹15,000 a month | Ad spend covered: Up to ₹2,50,000 a month; above that, the fee is 6% of total spend | Best for: D2C and lead-gen brands |
| Meta + Google Ads Bundle | ₹20,000 a month | Ad spend covered: Up to ₹4,00,000 a month; above that, the fee is 5% of total spend | Best for: Brands advertising on both |
| LinkedIn Ads — Starter | ₹12,000 a month | Ad spend covered: Any amount: a flat fee, no percentage | Best for: B2B services |
| LinkedIn Ads — Growth | ₹20,000 a month | Ad spend covered: Any amount: a flat fee, no percentage | Best for: B2B and SaaS companies |
| Full-Stack Growth Retainer | ₹50,000 a month | Ad spend covered: Up to ₹4,00,000 a month; above that, quoted individually | Best for: Service businesses running ads |
Ad spend is not included: you pay it directly to the platforms. Stock media, paid tools and third-party licences, such as the WhatsApp Business Platform, are billed separately at cost.
LinkedIn plans are 20% off with Social Starter, Social Growth, Social Premium or the Full-Stack Growth Retainer. The Full-Stack Growth Retainer (₹50,000 a month) adds 4 premium videos and 4 premium carousels a month on Instagram and Facebook from month 2, comment and DM replies, local SEO, Google Business Profile, website content and conversion tracking to Meta and Google Ads management; month 1 is setup.
- Ad budget. For lead generation on Meta we recommend at least ₹30,000–₹50,000 a month in ad spend, sized from your expected cost per lead, since Meta says an ad set usually needs about 50 results a week to leave its learning phase. On Google Ads, ₹40,000–₹1,00,000 a month is a realistic start in most Indian service categories; we size it from keyword data before you commit.
- GST. Google and Meta add 18% GST to ad spend for most Indian ad accounts, so ₹30,000 of Google Ads becomes ₹35,400 on the invoice. Google Ads cost in India · Instagram and Facebook ads cost.
- How fees are structured. Agencies charge a flat fee, a percentage of spend or a mix of both. On the Indian pricing pages we checked in October 2026, published percentages ran from 5% to 20% of ad spend, apart from one agency that buys the ads for you and charges 35% on its smallest package. How Google and Meta Ads management fees work.
When performance marketing is worth it, and when it isn't
A good fit
- Service businesses that want enquiries, calls or WhatsApp chats they can follow up and close.
- D2C and e-commerce brands selling online, where every order and its value can be tracked.
- B2B companies with a clear buyer, reached through Google search and LinkedIn.
- Businesses ready to spend at least the ad budgets above for three months, and to tell us which leads were good.
Not a good fit
- A budget too small for the platform to learn from. We'll tell you honestly if that's the case.
- A website that can't take an enquiry on a phone. We'd fix that before spending on ads: a landing page is ₹12,500.
- Doctors and clinics. With the National Medical Commission's 6 October 2026 guidelines in mind, our ads plans aren't offered to them; see websites for doctors and clinics instead.
How to choose a performance marketing agency
Lists of the “top 10 agencies” can't tell you whether an agency suits your business. These seven questions help, and we've answered each one for ourselves.
- 1Whose name are the ad accounts in? They should be yours. A Meta ad account created inside an agency's business portfolio stays in that portfolio for good. Ours: accounts in your name, with us working on them through the access you give.
- 2How exactly is the fee worked out? Flat, percentage or both, and what happens as spend grows. Google's transparency rules require agencies that charge a separate fee to disclose it in writing before the first purchase and on every invoice. Ours: every plan's fee and spend cap is in the table above.
- 3What counts as a conversion? Ask for the list (forms, calls, WhatsApp taps, sales) and whether each was tested against a real enquiry. Ours: each one is tested before launch.
- 4Will I see the raw numbers? Access to the ad accounts, GA4 and the search terms you paid for, not only a monthly PDF. Ours: yes, they're your accounts.
- 5Where do the results on their website come from? A ROAS or cost-per-lead figure means little without the client, the period and how it was measured. Ours: we don't quote ROAS or cost-per-lead figures on this site; the example below is a representative scenario.
- 6How long is the contract? And what notice ends it. Ours: month to month with 30 days' notice, though we recommend giving ads three months.
- 7Who makes the ads, and how often are they refreshed? Creative is a large part of results on Meta, and the same ad left running for months gets more expensive. Ours: we make them, with new ones each month, and you approve the first ads before anything goes live.
Google also publishes an advertiser guide to working with third parties such as agencies, worth reading before you hand over a Google Ads account.
What a lead engine looks like for a home-interiors brand
This is how we would structure the work for a modular-kitchen or interiors brand that needs qualified showroom and site-visit leads. It's a representative scenario, not a named client's results.
- A fast landing page with a price-band qualifier, a gallery, reviews and three ways to get in touch: form, WhatsApp and call.
- GA4, Google Tag Manager, the Meta Pixel with the Conversions API and Google Ads conversion actions, so every form, WhatsApp tap and call is a tracked conversion.
- Meta lead campaigns with location and budget qualifiers, plus retargeting, and Google Search campaigns on high-intent searches with tight negative keywords.
- Lead quality fed back into both platforms every week, and budget scaled by cost per qualified lead.
Based in New Delhi, running campaigns across India
Veridian Code's office is at A-1, Old Rajinder Nagar, New Delhi 110060. We meet clients in person across Delhi NCR (New Delhi, Noida, Gurugram, Ghaziabad and Faridabad) and work with businesses elsewhere in India and abroad over video calls and WhatsApp, on the same plans and prices.
- Campaigns can target a neighbourhood, a city, several states or the whole country, whatever matches where you sell.
- WhatsApp +91 70652 22299 or email contact@veridiancode.com, Monday to Saturday, 10:00–19:00 IST. We reply within one working day.
- In Noida or Gurgaon? See how we work with businesses there.
Tell us about your campaigns
What you sell, where your customers are, your monthly ad budget and what you run today. We reply within one working day.
Performance marketing questions
How much does a performance marketing agency charge in India?
Do you charge a percentage of ad spend?
What ad budget do I need?
Who owns the ad accounts and the data?
Do you guarantee leads, sales or a ROAS?
How soon will campaigns go live, and when will we know if they work?
Do you run ads for doctors and clinics?
Beyond ads, the same team builds websites, runs SEO and AI search visibility, manages Google Business Profiles and social media, makes reels and videos and AI avatar videos, runs LinkedIn personal branding, writes website content and copy, and designs logos, brand identities and graphics. See all services.