Practical, India-specific writing on measurement, consent and paid media. No theory, no filler.
889 prices that Indian agencies, studios and freelancers publish on their own websites, each confirmed twice against the page: medians and quartiles for seven services, with the method and every source.
7 min read
One checklist for ranking in Google and being cited in AI answers, built from what Google, Bing, OpenAI, Anthropic and Perplexity publish and the largest studies, checked on 27 October 2026. With the myths to skip and the best YouTube videos on each topic.
30 min read
In practice, AEO and GEO are two names for one goal: getting AI answers to describe your business correctly and cite it. Here is how they differ from SEO, what Google, Bing and OpenAI actually say, and a checklist.
8 min read
Indian studios we checked publish logo-only starting prices from ₹600 to ₹20,000, and identity packages from ₹4,999 to ₹90,000 and beyond. Research, files and a written copyright assignment explain much of the gap.
10 min read
Nine of the 15 Indian agencies and freelancers we found publishing prices charge a flat monthly fee, and entry plans run from ₹1,999 to ₹25,000. Here's how flat, percentage and hybrid fees compare at real budgets, and what Google makes agencies disclose.
12 min read
Google expects the two to disagree, often by up to 20%. Much of the gap comes from settings you can line up, and the rest from data one tool can't see or never receives.
11 min read
Published prices for one reel in India run from under ₹1,000 for an edit of your own clips to ₹15,000 to ₹40,000 for a scripted agency shoot. Here's what sits between those numbers.
10 min read
Published packages from Indian agencies start around ₹8,000 a month and pass ₹50,000 for multi-platform programmes. Post counts, reels and who answers your DMs explain most of the gap.
10 min read
Rupee-priced care plans from Indian agencies run from ₹999 to ₹19,800 a month, and the renewals underneath them often cost more than the first year suggested.
11 min read
Published prices for a basic business website in India run from under ₹5,000 to ₹1.5 lakh. The gap comes down to a handful of decisions, and the bill doesn't stop at launch.
11 min read
Instagram ad rates quoted online for India differ by a factor of a hundred or more. The rules Meta publishes are a far better guide to what you'll pay.
10 min read
Top-of-page bids on the Indian service keywords we checked ran from ₹11 to ₹891 a click, and you'll often pay less than you bid. The auction rules, 18% GST and management fees decide the rest of your bill.
10 min read
Google's Business Profile rules, step by step, for Indian businesses, including those that work from home or visit customers. Verification, service areas, categories, reviews, and what to do about fake ones.
10 min read
Published SEO packages in India mostly start at ₹8,000 to ₹25,000 a month and are priced by keyword count. Some of the monthly work they list is the kind Google's spam policies describe as link spam.
9 min read
If you run ads in India, your best leads arrive on WhatsApp, and almost none of them are attributed. Here is the full chain, from the click to the sale, and exactly where it breaks.
9 min read
India's DPDP Rules were notified in November 2025, with the substantive obligations landing in May 2027. Here is what changes on your website, and why the consent decisions you make now decide whether your ad tracking still works.
8 min read
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