Practical, India-specific writing on measurement, consent and paid media. No theory, no filler.
If you run ads in India, your best leads arrive on WhatsApp — and almost none of them are attributed. Here is the full chain, from the click to the sale, and exactly where it breaks.
9 min read
India's DPDP Rules were notified in November 2025, with the substantive obligations landing in May 2027. Here is what changes on your website, and why the consent decisions you make now decide whether your ad tracking still works.
8 min read
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