The creator toolkit: look professional, get paid on time
Three free tools we built for the creators we work with, open to everyone. No sign-up, and you don't have to be in our network to use them.
Media kit and rate card builder
Brands look at who watches you and how many people actually see a reel before they look at your follower count. So this kit leads with your median reel views and your audience, then your rates. Use the numbers from your own Instagram insights and don't round up: brands check. Not sure what to charge? Our rate guide shows what Indian creators your size ask for.
Colour
This is a sample. Start typing and the page becomes yours.
Refresh your kit every three months, or after any reel that changes your numbers. Want a kit designed around your own look, or a simple site that holds your kit and best work? That's something our design and website teams do. Ask the creator desk at creator@veridiancode.com.
Ad-label cheat-sheet
India's advertising body, ASCI, expects a clear label on every post you're paid or gifted for. A missing label can be reported, and brands with good lawyers won't work with creators who skip it. Here's the short version.
- When you need a label
- Whenever there's a connection with the brand: a fee, a free product (even one you didn't ask for), a discount, a gift, a trip or hotel stay, a barter, or a job or family link. It applies even when your review is honest.
- Labels you can use
- Advertisement, Ad, Sponsored, Collaboration, Partnership, Employee or Free gift. Instagram's Paid partnership tag and YouTube's paid promotion tag count too.
- Where it goes
- Up front, where nobody can miss it. Not only in your bio, not at the end of the caption, not behind “more” and not lost among hashtags. On a Story or any post without a caption, put it on the picture or video itself.
- Video, 15 seconds or less
- On screen for at least 3 seconds.
- Video, 15 seconds to 2 minutes
- On screen for a third of the video.
- Video, 2 minutes or more
- On screen for the whole part where the brand or its benefits come up.
- Live
- Say it at the start and at the end, and repeat it during the stream. If the live stays up afterwards, add the label to the caption.
- Audio
- Say it at the beginning and the end, and before and after every break.
- Language
- English, or the language of the post, in words your audience easily understands.
- Health and money
- Health, nutrition or fitness advice needs a relevant qualification, shown up front. Advice on stocks or investments needs a SEBI registration number shown with your name.
- What you say
- Only what you believe after using or trying the product, and only claims the brand can back up.
Source: ASCI Guidelines for Influencer Advertising in Digital Media, read 11 Nov 2026. General guidance, not legal advice.
Payment reminder messages
For the deals you do on your own. Send the first one the day after a payment is due; most late payments are a forgotten invoice, not a refusal. Swap the parts in [brackets] for your details.
Friendly reminder
The day after payment was due
Hi [name], hope you're well. A quick note that invoice [number] for ₹[amount] ([what you delivered], posted on [date]) was due on [due date]. Could you let me know when it will be paid? Happy to resend the invoice or my bank details if that helps. Thanks, [your name]
Firm follow-up
7 days late
Hi [name], following up on invoice [number] for ₹[amount], which was due on [due date] and is now 7 days late. The content was delivered and approved on [date]. Please confirm the payment date by [date, 3 days from now]. If something is holding it up on your side, tell me and we'll sort it out. Thanks, [your name]
Final notice
15 days late or more
Hi [name], invoice [number] for ₹[amount] is now [number] days overdue, and I haven't had a payment date despite my messages on [dates]. Please pay by [date, 7 days from now]. After that I'll have to pause the brand's usage of the content and take this further. [Only if you're Udyam-registered: My Udyam number is [number]; under the MSMED Act, payments to registered micro and small enterprises later than 45 days carry interest.] I'd much rather close this and work together again. Thanks, [your name]
Your rights when a brand pays late
- Register on Udyam. It's free at udyamregistration.gov.in with your Aadhaar and PAN, and it's open to freelancers and sole proprietors who sell a service, which includes creators.
- 45 days is the limit. Under the MSMED Act, a buyer has to pay a registered micro or small enterprise within the agreed time, and never later than 45 days after accepting the work (15 days if nothing was agreed in writing).
- After that, interest is owed. Compound interest, worked out monthly, at three times the RBI's bank rate.
- Where to complain. The government's MSME Samadhaan portal (samadhaan.msme.gov.in) takes delayed-payment cases from registered micro and small enterprises.
- Put it on every invoice. Your Udyam number, the due date, and one line saying interest under the MSMED Act applies to late payment.
General information, not legal advice. Check the current rules, or ask a chartered accountant, before you rely on them.
On our campaigns you won't need these
When you work with a brand through Veridian Code, the brand pays us before your work begins and we pay you ourselves: half when your draft is approved, half once the post is live. If a brand is ever late with us, you're still paid on time, from our own pocket.
Stuck on rates, a brief, a contract or your reels? Write to our creator desk at creator@veridiancode.com. Our team gets back to you within 48 hours.