For doctors and clinics
Websites for doctors and clinics, built around NMC's 2026 guidelines
Since 6 October 2026, NMC's Guidelines on Ethical Advertising and Public Communication limit what doctors and clinics may publish, and bar doctors from engaging a third party “for marketing medical services”. We keep to factual clinic websites, listings and upkeep, for fixed fees agreed in advance, and nothing we charge is linked to patients, leads or bookings.
- Factual pages: qualifications, registration number, timings, fees
- You approve every page before it goes live
- Fixed fees agreed in advance; nothing per patient or lead
- No ads, review requests, testimonials or “best doctor” claims
Clinic website
from ₹12,500
- One page ₹12,500 · up to 8 pages ₹32,500
- Upkeep and articles ₹6,000 a month
- Delhi NCR in person, elsewhere in India remotely
The 6 October 2026 guidelines
What the guidelines say, and how we build for it
Websites and blogs are among the media the guidelines cover (clause 3.5), so a clinic site is written to the same rules as any other public communication.
| Clause | What it says | How we build for it |
|---|---|---|
| Clause 9.1 | Clinical establishments “may advertise only factual information, where it is limited to objective and verifiable particulars concerning the establishment”, such as name, contact details, departments, facilities and applicable fees. “A hospital website containing a directory of its doctors, containing the names, recognised qualifications, specialties, registration details and availability of its doctors, that serves a patient-information function; shall be regarded materially distinct from a paid or promotional advertisement or inducement.” | The site is built around those facts: the clinic, who practises there, recognised qualifications, specialties, registration details, timings, location and fees. |
| Clause 3.2, Explanations III and IV | Doctors' electronic media posts “should transparently disclose their name, qualifications, registration status and SMR/NMR Registration number” (III). Clinics' posts should disclose the same for their doctors (IV). | Each doctor's name, qualifications, registration status and registration number appear on every page and article. |
| Clause 9.3, 8.1(x) | A doctor may make a formal announcement on the “public declaration of consultation fees” (9.3). “Any lawful disclosure of charges, packages or fees shall be factual, transparent and not misleading.” | Fees are listed plainly, with no discounts, offers or free-consultation hooks. |
| Clause 8.1(iii), 8.1(ix) | No “Best doctors”, “No.1 Specialist”, “100% success” or “painless treatment”. No “best”, “leading”, “most trusted” or “top” claims “unless the claim is objectively verifiable, based on a transparent and independently ascertainable methodology and is otherwise permissible under applicable law”. | No superlatives, success rates or patient counts anywhere in our copy. |
| Clause 3.2, Explanation V; 8.1(xi); 6.2 | A doctor “shall not request or share patient testimonials, recommendations, endorsements or reviews for professional promotion on social media” (V). No patient or third party may be used “to promote professional services through prohibited testimonials, endorsements or recommendations” (8.1(xi)). Patient consent does not, by itself, make permissible a testimonial that is otherwise prohibited (6.2). | No testimonials, review widgets or star ratings on the site, and no review-request kits. |
| Clause 8.1(v), 8.1(vi) | No promotional cases, advertised surgical results or “before and after” photographs “unless published strictly for scientific or educational purposes with anonymized patient consent” (v). Nothing that “creates unrealistic expectations, misrepresents treatment outcomes, conceals risks” (vi). | Treatment pages describe the procedure and its risks as you set them out. No before-and-after images. |
| Clause 5.1 | Doctors may take part in educational content “provided that such activities do not promote personal practice, do not solicit patients and are not monetized through promotional marketing”. | Articles explain conditions and treatments without a booking pitch. Articles on a practice's own site sit close to this line, so you decide what is published. |
| Clause 9.2 | A doctor's photograph “shall not be permitted; where such use constitutes self-advertisement, solicitation or promotional publicity”. | By default, we leave doctors' photographs out of our designs. |
| Clause 7.2 | “AI Generated promotional campaign for furtherance of commercial interest is prohibited.” AI may not be used “to create a synthetic endorsement or representation purporting to be that of an actual patient, RMP or other person”, and AI-generated or materially AI-altered content needs disclosure where its artificial nature may matter to the audience. | No AI avatars or AI voices of doctors. Content that is AI-generated or materially AI-altered, text included, is labelled as AI. |
| Clause 8.1(ii), 8.1(viii) | A doctor shall not “engage any third party for marketing medical services”. Agency engagements “shall not be structured in a manner that results in payment or consideration being linked to the procurement or referral of individual patients”. | Fixed fees agreed in advance, and no ads, campaigns or patient targets. The guidelines don't define “marketing medical services”, so we keep to factual pages, listings and upkeep. |
| Clause 8.1(xii) | No doctor or hospital may “manipulate search rankings, visibility or algorithms to create a misleading impression of professional standing”. | Technical and on-page SEO only: speed, structure, structured data, page titles and descriptions. We don't buy links, reviews, followers or rankings. |
| Clause 7.6 | Advertising that processes personal data must comply with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 and its 2025 Rules, “to the extent applicable and in force from time to time”. | Contact forms ask only for what you need to reply, with a privacy notice. |
| Clause 4.4 | Using an agency does not “by itself, absolve an RMP or medical institution from responsibility for content which it has authorized, commissioned, sponsored, adopted or knowingly permitted”. | Every page and article goes live only after you approve it, because the content stays your responsibility. |
What we build and look after
Fixed fees, agreed in advance
Five are priced as on our pricing page, and each card says what we leave out for clinics. The NMC content check is quoted in writing before work starts. Nothing is linked to patients, calls or bookings.
One-page clinic site
₹12,500one-time
The clinic, each doctor with qualifications and registration number, timings, location, fees and a contact form, on one page, with analytics. Mobile-first, with Core Web Vitals in the green. Delivered in 1–2 weeks.
Same price as our Landing Page, without conversion-focused design, ad pixels or conversion tracking.
Clinic website, up to 8 pages
₹32,500one-time
Custom design, up to 8 pages: doctors, treatments with their risks, fees, location and contact. SEO foundation: metadata, structured data and a sitemap. Contact forms with spam protection and notifications, and analytics. Delivered in 3–5 weeks, with 3 months of fixes included.
Same price as our Business Website, without conversion tracking.
Upkeep and patient education
₹6,000a month
4 articles or pages a month, written from your notes and approved by you, unlimited small updates with a 2-day turnaround, on-page SEO for everything published, and a monthly summary.
Same as our Content Essentials plan.
Google Business Profile setup
₹5,000one-time, per location
Claim and verification support; categories, services, attributes and description kept factual; photo and cover optimisation using photos of the premises; and a baseline report.
Same price as our Profile Setup, without the review-request kit.
Technical SEO audit
₹12,500one-time
Crawl, indexation and speed audit, Core Web Vitals and mobile review, on-page and structured data review, a competitor and keyword gap snapshot, and a prioritised fix roadmap.
Same as our Technical SEO Audit.
NMC content check
Price quoted in writing before work starts
Your website, Google listing and social profiles checked against the 6 October 2026 guidelines, with a clause-by-clause list of what to change. A plain-language review, not legal advice.
A fixed fee, agreed before we start.
This service never includes
- Google, Meta or YouTube ads, or boosted posts
- Instagram or Facebook growth campaigns
- Asking patients for reviews, ratings or testimonials
- Before-and-after images, success rates or patient counts
- “Best”, “top” or “No.1” claims
- AI avatars or AI voices of doctors
- Fees per lead, call, booking or patient
- Bought links, followers, reviews or rankings
Enquire
Tell us about your clinic
Your specialty, city and what you have online today. We reply within one working day.
Questions doctors ask us
What are NMC's 2026 advertising guidelines?
The National Medical Commission's Guidelines on Ethical Advertising and Public Communication by Hospitals/Medical Institutions and Registered Medical Practitioners, issued as Public Notice R-13014/01/2024-Ethics on 6 October 2026 and in force with immediate effect. They apply to registered medical practitioners and to hospitals and medical institutions, and list websites and blogs among the media they cover (clause 3.5). State Medical Councils may act on a doctor's violations: graded action runs from a warning and mandatory ethics training for a first violation to removal from the register for 1–3 years for repeated violations, and serious violations, such as misleading cure claims, inducement for patients or digital mass solicitation, can bring suspension for 6–12 months (clause 10.1).
Can a doctor hire a digital marketing agency under these guidelines?
Clause 8.1(ii) says a registered medical practitioner shall not “engage any third party for marketing medical services”. Clause 8.1(viii) adds that engaging advertising or digital marketing agencies “shall not be structured in a manner that results in payment or consideration being linked to the procurement or referral of individual patients”. The guidelines don't define “marketing medical services”, so how a particular engagement is judged is for your State Medical Council. Website, listing and SEO work could be read either way, which is why this service stays with factual work: websites, articles written from your notes and approved by you, upkeep, Google Business Profile setup, technical and on-page SEO, and the NMC content check, for fixed fees agreed in advance.
Can a clinic website show consultation fees?
Yes, as plain facts. The guidelines allow a formal announcement on the “public declaration of consultation fees” (clause 9.3), list “applicable fees” among the factual particulars a clinical establishment may advertise (clause 9.1), and say any lawful disclosure of charges, packages or fees “shall be factual, transparent and not misleading” (clause 8.1(x)).
Can we show patient reviews or testimonials on the website?
We don't add them. Explanation V to clause 3.2 bars soliciting, buying or manipulating fake, paid or misleading reviews and testimonials, and says a doctor “shall not request or share patient testimonials, recommendations, endorsements or reviews for professional promotion on social media”. Clause 8.1(xi) bars using a patient or any third party “to promote professional services through prohibited testimonials, endorsements or recommendations”, and clause 6.2 says patient consent does not, by itself, make permissible a testimonial that is otherwise prohibited.
Will my Google Business Profile show reviews?
Google can show ratings and reviews on a Business Profile. Explanation V to clause 3.2 says a doctor “shall not request or share patient testimonials, recommendations, endorsements or reviews for professional promotion on social media”, so we don't ask patients for reviews and don't reuse reviews on your website.
Can my website have health articles?
Clause 5.1 lets doctors take part in educational content “provided that such activities do not promote personal practice, do not solicit patients and are not monetized through promotional marketing”. Articles on a practice's own website sit close to that line, so ours explain conditions and treatments without a booking pitch, are written from your notes, and are published only if you approve them. Content that is AI-generated or materially AI-altered is labelled as AI (clause 7.2).
Can my photograph be on the website?
Clause 9.2 says a doctor's photograph “shall not be permitted; where such use constitutes self-advertisement, solicitation or promotional publicity”. By default, we leave doctors' photographs out of our designs. If you want one on your site, decide it with your adviser first.
Will you get my clinic to the top of Google?
We can't promise rankings, and clause 8.1(xii) bars manipulating “search rankings, visibility or algorithms to create a misleading impression of professional standing”. We do technical and on-page SEO: fast pages, clear structure, structured data, sitemaps, page titles and descriptions, so search engines can read your factual pages. We don't buy links, reviews or rankings.
If an agency writes the content, who is responsible for it?
You remain responsible. Clause 4.4 says publishing through a third party or agency does not “by itself, absolve an RMP or medical institution from responsibility for content which it has authorized, commissioned, sponsored, adopted or knowingly permitted”. That's why every page and article goes live only after you approve it.
How much does a clinic website cost?
A one-page clinic site is ₹12,500 and a site of up to 8 pages is ₹32,500, both one-time. Upkeep with 4 articles or pages a month is ₹6,000 a month. Fees are fixed and agreed in advance, and nothing depends on patients, calls or bookings.
Is this page legal advice?
No. It summarises the guidelines as NMC published them on 6 October 2026, and NMC may issue clarifications (clause 12). Veridian Code is not affiliated with NMC. For decisions about your own practice, check with your State Medical Council or a health-law advocate.