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GA4 & conversion tracking · India

Conversion Tracking & Analytics: measure what matters, once

One clean event model mapped to your real business outcomes and sent consistently to GA4, Google Ads and Meta. It is the foundation that makes ads optimise properly and reporting trustworthy.

From ₹10,000 one-time. See the plans ↓

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What you can expect

1 week
Typical setup and verification
GA4 + Ads + Meta
Same events, every platform
Consent-aware
Consent Mode v2 and privacy-safe tags

Our commitments on every engagement. Business results depend on your market, offer and budget — we'll tell you honestly what is realistic.

Is this for you?

Sound familiar?

  • GA4 shows hundreds of 'conversions' while your inbox shows ten enquiries.
  • Meta and Google each claim credit for the same lead.
  • WhatsApp and phone calls — most of your real leads — are not tracked at all.
  • Cookie banners and iOS have quietly halved your reported conversions.
  • Reports arrive as screenshots nobody can act on.
What's included

What's included

  • Measurement plan: your business events, naming and values defined in one document
  • Google Tag Manager container built from scratch (or cleaned up) with a data layer
  • GA4 property configured with key events, audiences and channel grouping
  • Google Ads conversion actions and enhanced conversions
  • Meta Pixel + Conversions API (server-side) with event deduplication
  • Consent Mode v2 and a privacy-safe consent banner
  • Call, WhatsApp and form tracking; CRM or spreadsheet lead log
  • Looker Studio dashboard and a hand-over walkthrough
How we deliver

How we set up tracking

  1. 01

    Measurement plan

    Agree what a lead and a sale mean before touching a tag.

  2. 02

    Implement

    Data layer, tags, server-side events and consent handling.

  3. 03

    Verify

    Test every event end to end against real submissions and calls.

  4. 04

    Report

    Dashboard, documentation and training for your team.

Pricing

Conversion Tracking & Analytics pricing

Published prices, no surprises. Ad spend is paid directly to the platforms.

Currency

Best for Anyone already running ads

Conversion Tracking Setup

One-time measurement foundation.

₹10,000one-time
  • Measurement plan document
  • GTM container + data layer
  • GA4 key events and Google Ads conversions
  • Meta Pixel + Conversions API with dedup
  • Consent Mode v2 and banner
  • Looker Studio dashboard and hand-over
Choose this plan

Need something in between, or a multi-location setup? We'll quote it in one working day. See all pricing and build an estimate →

Work

Related work

Home interiors · Lead generation
Illustrative

Home interiors · Lead generation

Representative: a lead engine for a home-interiors brand

How we would structure Meta ads, Google Ads, a landing page and conversion tracking for a modular-kitchen or interiors brand that needs qualified showroom and site-visit leads — with illustrative targets.

Target CPL trend
↓ 30–40%
Tracked events
Form · WhatsApp · Call
Reporting
Weekly
Meta Ads (Facebook & Instagram)Google Ads (Search, Performance Max, YouTube)Conversion Tracking & Analytics
Read case study
FAQ

Conversion Tracking & Analytics — FAQ

How much does Veridian Code charge for Conversion Tracking & Analytics?
Veridian Code's Conversion Tracking Setup: ₹10,000 one-time. What each plan includes is listed on its price card on this page.
Is this included when you manage our ads?
A working conversion setup is part of every ads plan. This standalone service is for businesses that manage ads in-house or use another agency and need the measurement fixed.
Do you support e-commerce tracking?
Yes — purchase, add-to-cart and checkout events with values, on Shopify, WooCommerce or custom stores, including GA4 e-commerce reports.
What is the Conversions API and why does it matter?
It sends conversion events from your server to Meta alongside the browser Pixel, recovering conversions lost to ad blockers and iOS restrictions. Meta consistently reports better attribution when both run together.
Can you do this on a website you didn't build?
Yes. We work with WordPress, Shopify, Webflow, Wix and custom sites — we just need access to add Tag Manager.

Further reading

Services

Pairs well with

Meta Ads (Facebook & Instagram)

Lead and sales campaigns on Facebook and Instagram, with the Pixel and Conversions API mapped to real outcomes.

Google Ads (Search, Performance Max, YouTube)

Capture high-intent demand on Google Search, Shopping, YouTube and Display with conversion-based bidding.

LinkedIn Ads & Personal Branding

LinkedIn campaigns for B2B leads, plus profile optimisation and posts in your voice for founders and professionals.

Ready to turn your website and ads into a customer engine?

Tell us about your business. You'll get a clear plan, honest pricing and a fixed scope — usually within one working day.

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