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For creators · India

Paid brand collaborations, for creators who make real content

Veridian Code runs paid creator campaigns for brands in food, fashion and beauty, health and nutrition, home, education, tech and more. Apply once: we check your profile, and if you're a fit, we bring you briefs that suit your audience. It's free for creators.

  • Free to join, and we never take a cut of your fee
  • Fee, dates and usage rights agreed in writing before you start
  • Paid by us, on time: half when your draft is approved, half once the post is live
  • Briefs that tell you the goal, not a script
Who can join

Who we're looking for

Creators with 1,000 to 500,000 followers, an audience mostly in India, and recent reels that people actually watch.

  • Instagram creators first; YouTube and LinkedIn creators are welcome too
  • Real views: the median of your latest 12 reels reaches at least 10% of your followers
  • Real comments and honest content, with past collaborations labelled
  • Health, nutrition, fitness or money content: your qualification shown on your profile, and a SEBI registration number for investment content
  • Niches we brief most: food and cafés, fashion and beauty, health and nutrition, fitness, home and interiors, parenting, education and careers, tech and gadgets, travel and lifestyle

We don't work with creators under 18 or accounts run for children.

Our payment promise

You never chase a payment

Late payment is the part of brand work creators dread most. So we take it off your plate: the brand pays the full campaign budget to us before your work begins, and we pay you ourselves.

  • Half your fee when your draft is approved, half once the post is live.
  • If a brand is ever late with us, you're still paid on time, from our own pocket.
  • Your full fee, every time. Joining is free and we never take a cut.
How it works

How joining works

  1. 1Apply. Two minutes, below. No password, payment or ID needed.
  2. 2We check your profile. Within 2 days, against the same seven checks we use for every creator.
  3. 3Share your insights. Screenshots of your audience (top cities, age, India share, follower growth) and your rates.
  4. 4You're in. We tell you, and add you to our network for briefs in your niche.
  5. 5Briefs that fit. Brand, fee, dates and usage rights up front. Say yes or no.
  6. 6Make, post, get paid. Written agreement, draft approval, post, and payment from us, on time.
Rates

What brands pay creators in India

Most paid collaborations for nano and micro creators fall between ₹1,000 and ₹75,000 per Reel, depending on views, niche and usage rights.

Creator sizeFollowersTypical fee per Instagram post or reel
Nano1K–10K₹1,000–10,000
Micro10K–100K₹8,000–75,000
Mid-tier100K–500K₹50,000–2.25 lakh

Consensus of 63 quotes from 14 Indian sources, read 9 Nov 2026. Ask more when a brand wants to run your post as an ad (usually +20–120%) or keep exclusivity (+20–100% for 30 days); we agree both in writing first.

Brands increasingly pay for views, not followers. Published per-view rules in India run ₹0.30–1.50 a view, so your median Reel views decide your rate more than your follower count. Work out your fair rate with our calculator →

Tips

How to get brand collaborations on Instagram

Brands book creators they can trust to deliver: a clear niche, real engagement, honest labels and quick replies matter more than follower count.

  1. 1Own a niche. Post on one or two topics consistently, so a brand knows what your audience comes for.
  2. 2Make your profile the pitch. Niche, city, language and a business email in your bio. Public posts from professional accounts can show up in Google search since July 2025, so clear captions help brands find you.
  3. 3Keep a one-page media kit. Your three best reels, audience screenshots and your rates.
  4. 4Label every collaboration, gifted ones too. Brands check before they book.
  5. 5Reply fast and confirm in writing. Fee, dates, deliverables and usage rights.
  6. 6Report your results. Share insights at 7 and 30 days; brands rebook creators who do.

The rules we follow

  • Every paid, gifted or barter post carries an ad label at the start and the Paid partnership tag (ASCI influencer guidelines).
  • On video, the label stays on screen long enough to read: 3 seconds on videos up to 15 seconds, a third of the video up to 2 minutes.
  • You only say what you believe, after using or trying the product.
  • If any tax has to be deducted at source from your fee, we tell you before you agree; it shows against your PAN and counts towards your income tax.
Apply

Apply to join

Two minutes. You get your application ID straight away, and our reply within 2 days.

Your niches

Creator questions

Do I need a minimum number of followers?
1,000. What matters more is that people watch your reels: the median of your latest 12 should reach at least 10% of your followers.
Does it cost anything to join?
No. Brands pay our fee; creators pay nothing and we never take a cut of your fee.
Is it only barter?
Most briefs are paid. Product-only collaborations go only to creators who say they're open to them.
How and when do I get paid?
We pay you ourselves, so you never wait on a brand. We collect the campaign budget from the brand before work begins, then pay you half when your draft is approved and half once the post is live and you've shared your insights. If any tax has to be deducted at source, we tell you before you agree, and it shows against your PAN.
What if the brand pays late?
That's ours to sort out, not yours. The brand pays us before your work begins, and if a brand is ever late with us, we still pay you on time from our own pocket.
Do I have to be in Delhi?
No. We start in Delhi NCR but brief creators across India.
Can I say no to a brief?
Always. You see the brand, fee, dates and usage rights before you agree to anything.
What happens to my details?
We use them only to match you with campaigns and never share them outside a campaign. Ask us to delete them at any time.
Who do I ask if I have a question?
Our creator desk at creator@veridiancode.com, before or after you apply. Ask about your application, your rates, a media kit, your own website, your reels or growing your reach. Our team gets back to you within 48 hours.

Pricing yourself? Our influencer marketing cost guide has rates by follower count, the cost per view and a rate calculator. Running a brand? See our influencer marketing service.

Free for every creator: our creator toolkit (a media kit and rate card builder, an ad-label cheat-sheet and payment reminder messages) and the full creator FAQ.

Anything else? Write to our creator desk at creator@veridiancode.com. Our team gets back to you within 48 hours.