An influencer marketing agency in Delhi, with creators we verify ourselves
Veridian Code runs creator campaigns on Instagram, YouTube and LinkedIn for brands in Delhi NCR and across India. We hand-pick nano and micro creators, check every one before they join our network, and give each creator their own tracking link and code, so you see what each one brings in.
- Campaigns from ₹15,000, with every package's scope published
- Every creator passes seven checks before joining our network
- Each creator's median Reel views and cost per view shown before a fee is agreed
- A tracking link and discount code per creator, reported creator by creator
Creator campaigns
from ₹15,000 / campaign
- Creator Launch ₹30,000 per campaign
- Always-On Creators ₹45,000 a month
- LinkedIn Creator Boost ₹25,000 per campaign
- Creators paid in full at the rates we negotiate, with no markup
What an influencer marketing agency does
An influencer marketing agency finds creators whose audience matches your customers, agrees their fees and usage rights, briefs them, checks every post before it goes live and measures what each creator brought in. Agencies differ most in two places: how carefully they check creators, and whether they report results per creator or only as reach.
You can also run creator campaigns yourself or on a self-serve platform. Doing it yourself costs time: finding creators, negotiating, chasing drafts and checking labels. Self-serve platforms charge a monthly subscription and leave the running to you. An agency like ours runs the whole campaign for one published fee, and you approve every creator and every post.
How we pick and verify creators
Every creator in our network is hand-picked and checked against seven rules before they join, and checked again every 30 days while they're in it.
26
Instagram creators checked, Nov 2026
18
passed our public checks
8
didn't, mostly on real views
Real views
The median views of their latest 12 reels must reach at least 10% of their followers. Bought followers fail this fast.
Real comments
Specific replies from real accounts on recent reels, not strings of emojis from empty profiles.
Their own audience data
Screenshots from their Instagram insights: top cities, age groups, India share and follower growth over 90 days.
Honest labels
Past paid or gifted posts carry an ad label or Instagram's Paid partnership tag.
Safe content
Nothing hateful, adult or misleading in the last 90 days, and no betting or "guaranteed returns" promotions.
Qualifications
Health, nutrition and fitness advice only from qualified creators; investment content only from SEBI-registered creators.
Reliability
They reply within 48 hours with clear rates, and confirm everything in writing.
Creators can apply on our creators page; every application goes through the same checks.
Influencer marketing packages and prices
| Package | What you get | Our fee | Creator budget (paid on to creators in full) |
|---|---|---|---|
| Creator Seeding | 10–20 nano creators receive your product; briefs, label checks, tracking codes, one report | ₹15,000 per campaign | Product only |
| Creator Launch | 5–15 nano and micro creators over one month: shortlist for your approval, rate negotiation, agreements, draft approval, label checks, tracking links and codes, partnership-ads setup, report | ₹30,000 per campaign, or 15% of creator spend if higher | ₹50,000–1.5 lakh recommended |
| Always-On Creators | 8–15 creator posts a month from a rolling roster; the best posts run as partnership ads; monthly report | ₹45,000 a month, or 15% of creator spend if higher | From ₹1.5 lakh a month, plus ad budget |
| LinkedIn Creator Boost | 2–5 LinkedIn creators for B2B brands; their posts boosted with Thought Leader Ads | ₹25,000 per campaign | ₹40,000–2.4 lakh per creator post |
You pay the creator budget to us before work begins, under an agreement we prepare, and we pay each creator on time at the agreed rate with no markup; our fee is billed separately. Clients on a Veridian Code monthly package get 20% off these fees. Ad budgets are paid to Meta or LinkedIn. See every plan on our pricing page →
What influencer marketing costs in India
A creator campaign has up to four costs: the creators' fees, usage rights if you want to run their posts as ads, the agency fee, and any ad budget. Creator fees are usually the biggest part.
| Creator size | Followers | Typical fee per Instagram Reel | Cost per view |
|---|---|---|---|
| Nano | 1K–10K | ₹1,000–10,000 | ₹0.75 |
| Micro | 10K–100K | ₹8,000–75,000 | ₹1.42 |
| Mid-tier | 100K–500K | ₹50,000–2.25 lakh | ₹2.13 |
| Macro | 500K–1M | ₹2–7.9 lakh | ₹2.13 |
| Mega | 1M+ | ₹5.5–25 lakh | ₹2.30 |
Consensus of 63 quotes from 14 Indian sources, read 9 Nov 2026; cost per view = typical fee ÷ median Indian Reel views (the 100K–1M band shares one figure). Rates vary with niche, format, city and how long you can use the content. Full breakdown, what ₹1 lakh buys and a rate calculator →
That is why we price by views, not followers. Before a fee is agreed, we show you each creator's median Reel views and cost per view. Per view, nano and micro creators usually give the most for the money; bigger creators reach more people in one post.
Running a creator's post as a partnership ad usually costs extra, so we agree usage rights in writing before anything is made. Gifted products count too: if the products one creator keeps are worth more than ₹20,000 in a financial year, the brand deducts 10% TDS.
How a campaign runs
- 1Your brief. Goal, budget, audience and city.
- 2Shortlist. We pick creators from our verified network and show you why each one fits, with their median Reel views and cost per view.
- 3You approve. Or ask us for other options.
- 4Agreements. Fees, dates and usage rights agreed in writing.
- 5Drafts. Creators make the content, each with their own tracking link and code.
- 6Checks. We check the ad label and every claim; you approve the final draft.
- 7Live. The post goes out and we check it within 24 hours.
- 8Results. The best posts run as partnership ads, and you get results creator by creator.
How we track results, creator by creator
Each creator gets their own tracking link and discount code, so every visit, lead and sale can be traced back to the creator who sent it. We report views, engagement, link clicks, code redemptions, leads or sales and the cost per result for each creator, from the creators' insight screenshots at 7 and 30 days, Google Analytics and your own sales data. Partnership ads get their own line with spend and cost per result. We don't use vanity totals such as "earned media value".
Reels from nano (1K–10K) and micro (10K–100K) creators, with Instagram's Paid partnership tag. The best ones run as partnership ads from the creator's handle.
YouTube
Integrations and Shorts for products people research before buying, such as tech, education and home. Videos keep working in search long after they go up.
For B2B brands: posts by founders and specialists your buyers already follow, boosted with LinkedIn's Thought Leader Ads.
The rules every campaign follows
- Every paid, gifted or barter post carries an ad label at the start and Instagram's Paid partnership tag, as ASCI's influencer guidelines and the Consumer Affairs endorsement guidelines require. On video the label stays on screen for at least 3 seconds on videos up to 15 seconds, a third of the video up to 2 minutes, and the whole brand section on longer videos.
- Creators make only claims you can prove, and only after using or trying the product.
- Misleading endorsements can cost a brand or creator up to ₹10 lakh, and ₹50 lakh for repeats, under the Consumer Protection Act. That is why we check every draft.
- We don't run creator campaigns for doctors or clinics: under the National Medical Commission's guidelines of 6 October 2026, a doctor stays responsible for anything an influencer posts for them.
- No guarantees of reach, followers or sales. We report what happened, creator by creator.
When influencer marketing works, and when it doesn't
A good fit
D2C and consumer brands, cafés and restaurants, fashion, beauty, home, education and apps: anything people can see, try or taste on camera, with a budget to test at least five creators.
Not a good fit
Paid creator budgets under ₹50,000 (start with Seeding instead), products whose claims can't be proved, doctors and clinics, and unregistered investment advice.
How to choose an influencer marketing agency
- 1How do you check creators? Ask for the rules. Ours are published above.
- 2Who pays the creators, and when? With us, we do: on time, from the budget you pay before work begins, and you see every rupee each creator gets.
- 3Will I see results per creator? Totals hide which creators worked.
- 4Who checks ad labels and claims? We do, on every draft and every live post.
- 5What do the usage rights cover? Reposts, ads and for how long, agreed in writing.
- 6Do you take a cut from creators? We don't charge creators anything.
- 7Can I approve the shortlist? Nothing is agreed with a creator before you say yes.
Based in New Delhi, working with creators across India
Our office is at A-1, Old Rajinder Nagar, New Delhi 110060. We start with creators in Delhi NCR (Delhi, Gurugram, Noida, Faridabad and Ghaziabad) and work with creators across India, in English, Hindi and the languages your customers speak. Are you a creator? Apply to join our network →
Plan a creator campaign
Tell us what you sell, who buys it and your creator budget. We reply within one working day with a short plan and creators who'd suit you.
Influencer marketing questions
How much does influencer marketing cost in India?
How much do Instagram influencers charge in India?
Do I pay the creators or Veridian Code?
How do you check for fake followers?
Can we work only with micro and nano influencers in Delhi?
Do creators have to label paid posts?
How do you measure ROI from influencers?
Do you run influencer campaigns for doctors or clinics?
Read our influencer marketing cost guide for rates by tier, cost per view and a rate calculator. We also build websites and run Google, Meta and LinkedIn Ads, SEO and AI search visibility, Google Business Profile, social media management, reels and video, LinkedIn personal branding, and branding and graphic design. See all services.