SEO packages in India (2026): what ₹15,000 and ₹35,000 a month should buy

SEO packages in India are sold a bit like mobile plans: a monthly price, a keyword allowance and a long list of "activities". Comparing them is hard, because two packages at the same price can be selling very different work.

We sell SEO too, and our prices are public, so read what follows as one seller's view of the market. On 30 September 2026 we read 11 published SEO package pages aimed at Indian buyers and checked what they sell against Google's current guidance on hiring an SEO.

What SEO packages in India cost in 2026

Entry prices for a monthly package cluster between ₹8,000 and ₹25,000. Two of the agencies put the typical market price in much the same range: "8K to 25K" and "10,000 to 25,000" a month.

Almost everyone prices by keyword count, ourselves included. A keyword limit is a reasonable way to scope work. The problem starts when keywords are the only thing a package promises, and rank screenshots are the only report.

What ₹15,000 a month should buy

We've used ₹15,000 and ₹35,000 as reference points because they were the list prices of our two monthly SEO tiers until October 2026. We now charge ₹7,500 and ₹17,500 for those tiers. Both figures still sit within the ranges other agencies publish, shown in the table above. At ₹15,000 you're buying local SEO for a single location: a salon, a showroom, a consultant, a service business in one city. That's a sensible scope, because for local searches the Google Business Profile and a handful of key pages do most of the work. A good ₹15,000 package should include:

• Google Business Profile optimisation: categories, services, description and photos.
• On-page work on your most important pages: titles, headings, content that answers what customers search for, internal links.
• Consistent listings on the directories that matter in your industry, with the same name, phone and address everywhere.
• Local structured data, so search engines read your business details correctly.
• A monthly report showing calls, enquiries and traffic from search, not only rankings.

What it can't realistically cover is a steady flow of new content or a serious link-earning effort. If a ₹10,000 package promises 20 blog posts and 50 backlinks a month, ask how that's possible at that price. The answer tends to be low-quality links and templated text.

What ₹35,000 a month should buy

This is where SEO starts to look like a programme rather than maintenance. It suits businesses that sell across a city or the whole country, or that compete with established players. At this level, expect:

• Technical fixes implemented, not just listed in an audit: speed, indexing problems, structured data, site architecture.
• Around four new articles or pages a month, planned around what your customers search for.
• Internal linking that connects new content to the pages that make money.
• Outreach for earned mentions and links: industry publications, partners, data your business can publish.
• A quarterly review of what to do next.

Above this, you're mostly paying for more content and outreach, or specialised work such as SEO for a large e-commerce catalogue.

Or start with a one-time audit

If you're not sure what you need, pay for an audit before signing a retainer. A useful one covers crawling and indexing, speed and Core Web Vitals, on-page and structured data, and competitor and keyword gaps, and ends with a prioritised list of fixes. Google's hiring page says an audit should give you "realistic estimates of improvement, and an estimate of the work involved". You can hand that list to any developer or agency, including us.

Red flags in SEO packages, and what Google says about them

All but the last row appeared in at least one of the package pages we read. The last is a warning from Google's Business Profile help. The right-hand column is Google's wording.

Google's spam policies say sites that break them "may rank lower in results or not appear in results at all". In our view, that makes cheap link-building one of the few SEO mistakes that can leave you worse off than doing nothing.

How long does SEO take to work?

Google's SEO Starter Guide says: "Some changes might take effect in a few hours, others could take several months." It suggests waiting a few weeks before judging whether a change helped. In a 2017 video, Google's Maile Ohye said that in most cases SEOs need "four months to a year to help your business first implement improvements and then see potential benefit".

In practice, fixing something that stops Google reading your site, such as indexing errors or broken pages, can pay off once Google recrawls those pages. A new page competing for a contested search takes much longer. It's why we ask for at least three months on a first SEO engagement, and why a package that promises page one in 30 days deserves a hard look.

Questions to ask before you sign

Google's page on hiring an SEO suggests several questions. From Google's list:

• Can you show me examples of your previous work and share some success stories?
• Do you follow the Google Search Essentials?
• What kind of results do you expect to see, and in what timeframe? How do you measure your success?
• Will you share all the changes you make to my site, and the reasoning behind them?

And three of ours:

• How exactly do you get links, and can I see a sample of last month's?
• Will Search Console, Analytics and the Business Profile stay in my name?
• What happens to the work if I stop paying?

Can you do SEO yourself?

For a small local business, often yes. Google agrees: "If you run a small local business, you can probably do much of the work yourself." Start with a verified and complete Google Business Profile (our Business Profile guide walks through it), set up Google Search Console, write a clear page for each service you offer, and ask every customer for a review. In our view, that covers most of what a ₹10,000 package would do.

Hire help when your time is worth more than the fee, when the site has technical problems you can't diagnose, or when you're competing in a crowded market where content and links decide the result.

What we charge for SEO

Our SEO service has three published options: a one-time technical audit at ₹12,500, Local SEO at ₹7,500 a month for up to 10 keywords, and Growth SEO at ₹17,500 a month for up to 40 keywords, including four articles or pages a month. Local SEO and Growth SEO are built around the scope we described above for ₹15,000 and ₹35,000. Ongoing Google Business Profile management, with weekly posts and review replies, is a separate plan at ₹4,000 a month per location.

Monthly plans run month to month with 30 days' notice. We don't guarantee rankings, because nobody honestly can. See everything on our pricing page.