Representative: a lead engine for a home-interiors brand

Interiors brands typically face a high cost per lead, many enquiries outside their service area or budget, and no reliable way to tell which channel produced the customers who actually signed.

This scenario assumes an existing website that loads slowly and captures leads only through a generic contact form.

Build a fast landing page with a price-band qualifier, gallery, reviews and three contact paths: form, click-to-WhatsApp and call.

Set up GA4, Google Tag Manager, the Meta Pixel with Conversions API and Google Ads conversion actions so every form, WhatsApp click and call is a tracked conversion.

Run Meta lead campaigns with location and budget qualifiers plus retargeting, and Google Search campaigns on high-intent terms with tight negatives; feed lead quality back into both platforms weekly.

Within the first quarter we would target a 30–40% reduction in cost per qualified lead versus the baseline, driven by qualification and conversion-based bidding.

The client would see one weekly report showing spend, leads by channel and quality, and be able to scale budget into the winning campaigns with confidence.

Figures are illustrative targets for this category, not reported results from a named client.