Representative: a factual website and Business Profile for a multi-doctor clinic

Clinics often have an unclaimed or half-completed Google Business Profile, out-of-date timings or doctor details, and a website with no pages on the services they offer.

This scenario assumes one location, four doctors and a website built on a generic template with slow mobile performance. Under NMC's 6 Oct 2026 guidelines, a clinic may advertise only factual, verifiable information about itself.

Claim and complete the Business Profile: categories, services, timings, contact details and photos of the premises, all kept factual. No review requests and no promotional posts.

Build a doctor directory on the website with each doctor's name, recognised qualifications, specialty, registration details and availability. Clause 9.1 of NMC's guidelines regards a directory like this, serving a patient-information function, as distinct from paid or promotional advertising. Doctors' photographs are left out, as clause 9.2 bars them where they amount to self-advertisement, solicitation or promotional publicity.

Fix technical SEO, add structured data for the clinic and its doctors, and publish factual service pages with the clinic's fees, with no superlatives, outcome claims or offers.

A complete, accurate Business Profile and a fast website where people can find the clinic's services, doctors, timings and fees.

Fixed fees agreed before work starts, with nothing linked to patients, calls or bookings.

This is an illustrative scenario, not reported results from a named client.